Goliath
Beverly Hills 90210
October 15, 2009
by David Krell
david@davidkrell.com
In the Summer of 1991, FOX showed us what high school students do during summer vacation.
They work.
They party.
They go to summer school.
Beverly Hills 90210 premiered in the Fall of 1990.
During its freshman season, 90210 added value to the youth-oriented programming on FOX. But the show about privileged kids in the country’s most famous zip code did not overwhelm the competition with its counter-programming content.
Enter the summer.
A time when networks traditionally burn off unsold pilots, episodes of unsold shows, and regular programming in reruns for a third broadcast.
But FOX is not a traditional network. And it certainly wasn’t a traditional network in its nascent days.
When FOX started in 1986, it was not airing a full slate of programming, so it legally, logically, and historically could not be called a “television network.”
In any case, FOX saw an opening in the summer schedule.
Airing new episodes of 90210 in the summer would be true counter-programming.
Original episodes against burned off pilots and reruns.
And perfectly logical.
High school students have lives from late June to early September.
90210 reflected that reality.
Summer relationships.
Summer jobs.
Summer vacation.
The six original episodes of 90210 in the Summer of 1991 helped launch the show into the stratosphere.
It helped stretch story lines across multiple episodes, contrary to the self-contained episodic story line format in the first season.
And it helped open up new story lines for the second season.
The programming exercise was successful and FOX repeated it in the Summer of 1992 with six new episodes.
By this time, 90210 was a Goliath.
It also spawned a spinoff in the Summer of 1992 -- Melrose Place.
The CW presently airs revived versions of both shows.
david@davidkrell.com
In the Summer of 1991, FOX showed us what high school students do during summer vacation.
They work.
They party.
They go to summer school.
Beverly Hills 90210 premiered in the Fall of 1990.
During its freshman season, 90210 added value to the youth-oriented programming on FOX. But the show about privileged kids in the country’s most famous zip code did not overwhelm the competition with its counter-programming content.
Enter the summer.
A time when networks traditionally burn off unsold pilots, episodes of unsold shows, and regular programming in reruns for a third broadcast.
But FOX is not a traditional network. And it certainly wasn’t a traditional network in its nascent days.
When FOX started in 1986, it was not airing a full slate of programming, so it legally, logically, and historically could not be called a “television network.”
In any case, FOX saw an opening in the summer schedule.
Airing new episodes of 90210 in the summer would be true counter-programming.
Original episodes against burned off pilots and reruns.
And perfectly logical.
High school students have lives from late June to early September.
90210 reflected that reality.
Summer relationships.
Summer jobs.
Summer vacation.
The six original episodes of 90210 in the Summer of 1991 helped launch the show into the stratosphere.
It helped stretch story lines across multiple episodes, contrary to the self-contained episodic story line format in the first season.
And it helped open up new story lines for the second season.
The programming exercise was successful and FOX repeated it in the Summer of 1992 with six new episodes.
By this time, 90210 was a Goliath.
It also spawned a spinoff in the Summer of 1992 -- Melrose Place.
The CW presently airs revived versions of both shows.
Late Night
June 24, 2009
by David Krell
david@davidkrell.com
In the late 1980's and early 1990's, the late night television arena was a free-for-all.
With Johnny Carson leaning toward the exit, Jay Leno and David Letterman battled for the dream job of any comedian -- host of The Tonight Show.
Bill Carter captures the behind-the-scenes action in his excellent book -- The Late Shift.
Arsenio Hall attracted younger viewers when he debuted the first-run syndicated The Arsenio Hall Show in 1989.
With friends including Magic Johnson and Eddie Murphy, Arsenio redefined 'hip' in the era of Vanilla Ice, Milli Vanilli and the first George Bush.
As Jimmy Durante used to say, Everybody wants to get into the act.
CBS attempted to bring a powerhouse game show host into its nighttime galaxy.
Wheel of Fortune host Pat Sajak got the 11:30 pm job on the Eye Network. He competed with Johnny Carson for a little more than a year from January 1989 to April 1990.
It was a standard talk show format.
Pat Sajak performed a monologue.
Dan Miller was the announcer.
Couch for guests on the left, desk for host on the right.
Miller and Sajak worked together on WSM-TV newscasts in Nashville back in the day.
Tom Scott was the band leader.
Scott was also the band leader for another short-lived offering -- The Chevy Chase Show. It debuted in the Fall of 1993 concurrently with Late Night with Conan O'Brien.
Radio DJ Rick Dees gave late night a try on ABC with Into the Night. It debuted in 1990.
Like Sajak, Dees' tenure could be measured in months, Chase's in weeks.
The Arsenio Hall Show ended in 1994 after a five-year run.
During this era, television entered a transition phase with a passing of the baton to the future custodians of late night television.
Why didn't these shows work?
Perhaps Sajak was overexposed because of his daily air time on Wheel of Fortune.
Perhaps Dees simply couldn't compete with Arsenio for the younger viewers.
Perhaps Arsenio Hall got too political during the aftermath of the Los Angeles riots in 1992.
And, of course, the Johnny factor.
America could always revert to Johnny for familiarity, which breeds comfort.
At least the decision makers tried to take on the late night Goliath. In the cases of Dees and Sajak, the networks jumped into the fray. For Arsenio Hall, the strength of a network was absent.
Now, late night is dominated by the next generation -- Conan O'Brien, Jimmy Fallon, Jimmy Kimmel, Craig Ferguson, and the new eminence grise, David Letterman.
david@davidkrell.com
In the late 1980's and early 1990's, the late night television arena was a free-for-all.
With Johnny Carson leaning toward the exit, Jay Leno and David Letterman battled for the dream job of any comedian -- host of The Tonight Show.
Bill Carter captures the behind-the-scenes action in his excellent book -- The Late Shift.
Arsenio Hall attracted younger viewers when he debuted the first-run syndicated The Arsenio Hall Show in 1989.
With friends including Magic Johnson and Eddie Murphy, Arsenio redefined 'hip' in the era of Vanilla Ice, Milli Vanilli and the first George Bush.
As Jimmy Durante used to say, Everybody wants to get into the act.
CBS attempted to bring a powerhouse game show host into its nighttime galaxy.
Wheel of Fortune host Pat Sajak got the 11:30 pm job on the Eye Network. He competed with Johnny Carson for a little more than a year from January 1989 to April 1990.
It was a standard talk show format.
Pat Sajak performed a monologue.
Dan Miller was the announcer.
Couch for guests on the left, desk for host on the right.
Miller and Sajak worked together on WSM-TV newscasts in Nashville back in the day.
Tom Scott was the band leader.
Scott was also the band leader for another short-lived offering -- The Chevy Chase Show. It debuted in the Fall of 1993 concurrently with Late Night with Conan O'Brien.
Radio DJ Rick Dees gave late night a try on ABC with Into the Night. It debuted in 1990.
Like Sajak, Dees' tenure could be measured in months, Chase's in weeks.
The Arsenio Hall Show ended in 1994 after a five-year run.
During this era, television entered a transition phase with a passing of the baton to the future custodians of late night television.
Why didn't these shows work?
Perhaps Sajak was overexposed because of his daily air time on Wheel of Fortune.
Perhaps Dees simply couldn't compete with Arsenio for the younger viewers.
Perhaps Arsenio Hall got too political during the aftermath of the Los Angeles riots in 1992.
And, of course, the Johnny factor.
America could always revert to Johnny for familiarity, which breeds comfort.
At least the decision makers tried to take on the late night Goliath. In the cases of Dees and Sajak, the networks jumped into the fray. For Arsenio Hall, the strength of a network was absent.
Now, late night is dominated by the next generation -- Conan O'Brien, Jimmy Fallon, Jimmy Kimmel, Craig Ferguson, and the new eminence grise, David Letterman.