Two and a Half Men

Television Ad Agencies

by David Krell
david@davidkrell.com

If you had to choose an advertising agency, which one would you choose?

Would it be McMahon & Tate? You might bump into Darrin Stephens, a good-natured, smart, creative ad executive with a wife named Samantha who is a little mysterious. You might even say she is bewitching.

Would it be Livingston, Gentry & Mishkin? You might see artist Kip Wilson and word man Henry Desmond. They report to Ruth Dunbar, a red-headed, confident, experienced ad woman.

Kip, Henry, Ruth and Amy, a secretary, start their own commercial production company -- Sixty Seconds Street.

Henry and Kip are friends since childhood. They’re bosom buddies.

Would you choose Jack MacLaren’s agency? He is a success in advertising who started his own agency. He looks a lot like Tom Selleck. You might hear the words ‘the closer’ around his office.

Would you choose The Michael & Elliott Company? Two thirtysomethings named Michael and Elliott started this ad agency in mid-1980’s Philadelphia. By the late 1980’s, the agency went under. Michael and Elliott joined DAA, an advertising powerhouse.

Would you choose Rothman, Greene & Moore? Creative Director Mason McGuire and his irresponsible yet productive copywriter colleague Conner will treat you right. Their slogan might as well be called
Trust Me.

Would you choose Sterling Cooper, the prototypical 1960’s ad agency with a charming, mysterious, and instinctive Creative Director -- Don Draper.

Who would you choose to do the photographs for print ads? Would it be Felix Unger, portraits a specialty?

Who would you choose to write a jingle? Would it be Charlie Harper, a womanizing, alcohol loving, Malibu beach house owning songwriter who also houses his brother, a chiropractor, and his brother’s son. Together, they comprise two and a half men.

Whichever agency, photographer, or jingle writer you select to promote your product or service, you have plenty of choices in the annals of television history.

ER

by David Krell
david@davidkrell.com

An emergency room in a Chicago hospital.

A multi-racial cast.

Humor covering up the pain of working in a trauma situation.

Sounds like
ER.

It is
ER. But it’s not the one that immediately comes to mind.

Not the one that debuted in 1994.

Not the one that was a cornerstone of NBC’s Thursday night lineup for fifteen years.

This
ER lasted only one season.

It was a sitcom based on a 1982 play. It was a nicely written, nicely acted, nicely produced show that aired on CBS during the 1984-85 season.

Elliott Gould plays Dr. Howard Sheinfeld, a twice divorced doctor who moonlights at Clark Street Hospital’s Emergency Room to pay his alimony bills. With Gould’s veteran comedy instincts,
ER seems like a good idea for a sitcom. And it was, particularly in hindsight considering
the show’s talent, star power, and ensemble performances.

Conchatta Ferrell plays veteran nurse Thor. She later appeared on
L.A. Law as entertainment attorney Susan Bloom. Currently, she stars as Berta, the wisecracking maid on Two and a Half Men.

Mary McDonnell took over the role of Dr. Eve Sheridan, Sheinfeld’s boss and potential love interest. Five years after
ER, McDonnell captured America’s attention in Dances With Wolves. Marcia Strassman, Julie Kotter in Welcome Back, Kotter, plays Sheridan in the ER pilot.

Pamela Adlon plays Jenny Sheinfeld, the daughter of Dr. Sheinfeld. She voiced Bobby Hill on the long-running cartoon series
King of the Hill.

Before he found fame, accolades, and notoriety as Larry David’s alter ego on
Seinfeld -- George Costanza -- Jason Alexander played hospital administrator Harold Stickley on ER.

Lynne Moody plays young, love-seeking, good-natured nurse Julie Williams. In a bit of inspired crossover casting, Sherman Helmsley brought his George Jefferson character to
ER as Julie’s uncle in a guest appearance.

Luis Avalos plays Dr. Tomas Esquivel. Avalos is probably best known to Generation Xers from
The Electric Company.

And, of course, George Clooney. He appears on both
ER shows. In the sitcom, he is Ace -- a heart-throbbing, pulse pounding, personality plus paramedic with rock and roll dreams. The name of his band is The Body Fluids.

Ace’s nickname reinforces his reputation as a ladies man -- My Place Ace. Coincidentally, Tomas reminisces about his younger days with a corresponding nickname -- Mi Casa Tomasa.

Like
Night Court, Barney Miller, or Taxi, ER revolved around the workplace. But the potential romance between Sheinfeld and Sheridan, the wonderful acting and writing, and the quirky patients who populated the emergency room at Clark Street Hospital were not enough to keep ER from flatlining.

ER holds a special significance for me. In one episode, a guest character named Dr. Krell makes an appearance. Dr. Sheinfeld remarks on the name. He says, If I wasn’t a Sheinfeld, I’d like to be a Krell.

The Ultimate TV Network

by David Krell
david@davidkrell.com

If I created the ultimate television network, the prime time program lineup would probably look like this:

On Sunday, I would start with the legends.
I Love Lucy at 8:00pm followed by The Jack Benny Program at 8:30pm.

The pairing makes sense since Lucille Ball and Jack Benny were not only show business icons, but also neighbors in real life. They lived next door to each other on North Roxbury Drive in Beverly Hills.

Then, we turn to the rural heavyweights.
The Andy Griffith Show at 9:00pm and The Beverly Hillbillies at 9:30pm.

Sunday nights should be nice and easy, after all. And what's nicer and easier than our friends in Mayberry and the hillbilly transplants to the land of Rodeo Drive?

At 10:00pm,
The Sopranos.

On Monday nights, I would pair
The Dick Van Dyke Show and Mary Tyler Moore in the 8 o'clock hour, followed by M*A*S*H and Murphy Brown in the 9 o'clock hour.

At 10:00pm,
St. Elsewhere.

Tuesday nights would start with family comedy.
The Cosby Show and Family Ties 8:00pm and 8:30pm respectively.

Everybody Loves Raymond at 9:00pm and Two and a Half Men at 9:30pm.

At 10:00pm,
Law & Order.

Wednesday nights would start with sophistication.

Frasier at 8:00pm and The Odd Couple at 8:30pm. I'm sure Felix Unger would have enjoyed talking wine, opera, and art with the Crane brothers.

The 9 o'clock hour would consist of
You'll Never Get Rich starring Phil Silvers as Sergeant Bilko and The Twilight Zone.

At 10:00pm,
Hill Street Blues.

Of course, Thursday nights would truly be Must See TV with
Cheers, Taxi, Seinfeld, and Friends followed by ER at 10:00pm.

Friday night would be another family-friendly night, starting with
The Brady Bunch at 8:00pm and The Wonder Years at 8:30pm.

At 9:00pm,
Friday Night Lights, a depiction of a west Texas town obsessed with high school football.

At 10:00pm,
The Wire.

Saturday night begins with cartoons.

The Simpsons at 8:00pm and King of the Hill at 8:30pm.

The Honeymooners at 9:00pm and Curb Your Enthusiasm at 9:30pm.

At 10:00pm,
Homicide: Life on the Street, an undervalued, underrated, and underwatched program during its tenure on NBC in the 1990's.

Reasonable minds can differ.

Should
Happy Days be in the lineup instead of The Brady Bunch?

What about
L.A. Law, thirtysomething, Scrubs, or All in the Family?

What's the standard for making the linuep?

All good questions.

For now, it's merely instinctive.

Programs can be replaced.

Or I can start another network.

Major League

by David Krell
david@davidkrell.com

This year marks the 20th anniversary of a movie with a classic early set up and climactic payoff, romance in the B-storyline incorporated into the main plot, and an underdog theme against a baseball backdrop.

Major League.

In this 1989 movie, Charlie Sheen plays Cleveland Indians pitcher Rick 'Wild Thing' Vaughn, his nickname stemming from his wild pitching. Corrective lenses easily solve this problem.

Sheen later parlayed his movie stardom for small screen success. He took over the lead position in
Spin City after Michael J. Fox left the show. Sheen now stars in Two and a Half Men, the successor to the crown of CBS' Monday night comedy lineup previously worn by Everybody Loves Raymond.

Corbin Bernsen plays cocky, skilled, and fast-talking third baseman Roger Dorn. His performance in
Major League coincided with the height of his success in L.A. Law where he played cocky, skilled, and fast-talking matrimonial attorney Arnie Becker.

Tom Berenger plays veteran catcher Jake Taylor. Berenger's television work is plentiful.

In guest appearances on
Cheers, Berenger plays plumber Don Santry, the man who finally wins the love of Rebecca Howe, played by Kirstie Alley.

Berenger plays real-life icons Teddy Roosevelt and Paul 'Bear' Bryant respectively in the tv-movies
Rough Riders and The Junction Boys.

In
October Road, Berenger plays the Commander, a.k.a. the father of lead character Nick Garrett.

Berenger made another noteworthy contribution to prime time. Sort of.

In
The Big Chill, Berenger plays Sam Weber, the star of the action-packed television show, J.T. Lancer.

James Gammon plays Indians manager Lou Brown. He also plays Nick Bridges, father of Don Johnson's title character in
Nash Bridges.

Dennis Haysbert captures attention as Pedro Cerrano, a voodoo-friendly power slugger. A little more than a decade after
Major League, he captured attention on a weekly basis as presidential candidate and then President David Palmer on 24.

Bob Uecker provides comic relief as Indians radio announcer Harry Doyle, a boozy play-by-play man who does his best to shade the Indians' pathetic playing at the beginning of the movie with not so accurate descriptions.

Uecker graced the small screen in the 1980's ABC Friday night sitcom
Mr. Belvedere, based on the 1947 novel Belvedere by Gwen Davenport.

Major League will inspire you to root for the home team, infuse you with faith even if the odds are against success, and encourage you to keep moving forward even when something goes awry no matter how valiant the effort.