Veronica Lodge
Archie: The First Fifty Years
November 18, 2009
by David Krell
david@davidkrell.com
(This entry is an abridged version of an article featuring Archie. For the expanded article, click here.)
He doesn’t have superpowers resulting from a yellow sun like Superman or a radioactive spider bite like Spiderman.
He’s not a quasi-vigilante hero avenging the death of loved ones like Batman or the Lone Ranger.
And he never saved the universe like Flash Gordon or Buck Rogers.
In fact, his extraordinary characteristics appear to be his uncanny ability to get in trouble and his immense inability to choose between two extremely attractive girls.
Who is this mere mortal?
Archie Andrews, of course. The All-American Teenager and Riverdale’s favorite son.
As the United States entered World War II in December of 1941, Archie debuted in Pep #22 as a supporting feature. This initial Archie story also features Jughead and Betty.
MLJ Comics published Pep, the arena for its contribution to the superhero genre -- The Shield. Three publishing colleagues formed MLJ. They named the company after their initials -- Maurice Coyne, Louis Silberkleit, and John Goldwater complemented each other with their experience as an accountant, publisher, and reporter/editor respectively.
Artist Bob Montana gave the Archie universe its center. He drew upon his own experiences growing up in Haverhill, Massachusetts.
Bob Montana drew. Vic Bloom wrote. Harry Shorten edited.
Truth be told, though, Montana gave the Archie stories their heart, soul, and ultimate appeal.
In the retrospective book Archie: The First 50 Years, Charles Phillips credits Montana.
A rootless child who loved his high school years, Montana gave more than the statue of The Thinker, the hometown soda shop, and a number of his teenage pals to Riverdale. He gave the strip the emotional strength of his own nostalgia to create an idealized picture of teenage life that we all recognize but none of us quite lived.
Montana and the creative team behind Archie added new characters in the adventures of Riverdale’s red-headed Romeo. Waldo Weatherbee -- Riverdale High School’s beloved, bald, benign principal -- first appeared in Jackpot #5 (Spring 1942). The story contains the mainstay Archie elements of slapstick, Weatherbee’s rotund shape, and Archie’s penchant for getting in hot water with “the Bee.”
Jackpot #5 also introduces, albeit briefly, Reggie Mantle.
Pep #26 (April 1942) introduces rich girl Veronica Lodge and compares her to Egypt’s Cleopatra and Hollywood’s Hedy Lamarr. Although Pep #26 showcases Veronica’s first appearance, Archie #1 (Winter 1942) revisits the origin of Veronica in the story Prom Pranks.
Prom Pranks sets the foundation for a well-known Archie hallmark -- the Archie-Veronica-Betty love triangle.
Where familiar themes provide reliability, stability, and continuity, signs of the times reflect an ever-changing society. They continually challenge Archie writers to pace fads, norms, and popular culture.
In the 1950’s, Archie stories frequently paralleled benchmarks of the rock and roll decade -- hula hoops, sock hops, beatniks.
Celebrities, fictional and real, also enjoy depictions in Archie stories -- Elvis Presley, Fonzie, Tom Cruise.
Social conscience features prominently in one story from the 1970’s -- A Matter of Prejudice. The story sends a powerful message about the dangers of prejudging the views of others. When Veronica explains that some of Archie’s friends are not welcome at her party because they simply don’t fit in, Archie immediately thinks the reference points to Chuck Clayton, a black student at Riverdale High.
In fact, Veronica likes Chuck. She declares, He’s welcome at my house any time he pleases to come.
Jughead, on the other hand, needs to change his slovenly ways for the party. Chuck and Archie tell him that Veronica is prejudiced...against slobs!
Expanding into other media was inevitable for the Archieverse. It occurred almost from the beginning. Archie and the gang found success on a radio program in the 1940’s.
In the late 1960’s and throughout the 1970’s, Archie characters found success in Saturday morning animation.
In 1978, two live-action music and comedy specials on ABC featured the characters. Dennis Bowen plays Archie.
Riverdale High’s 15-year reunion served as the basis for the 1990 NBC tv-movie To Riverdale and Back. Archie returned to Riverdale, reunited with friends, and reignited passions for Betty and Veronica. This time, he’s in Riverdale to stay. But the choice between Veronica and Betty remains undecided.
Some things never change.
The best things never do.
(For an expanded article on Archie, click here.)
david@davidkrell.com
(This entry is an abridged version of an article featuring Archie. For the expanded article, click here.)
He doesn’t have superpowers resulting from a yellow sun like Superman or a radioactive spider bite like Spiderman.
He’s not a quasi-vigilante hero avenging the death of loved ones like Batman or the Lone Ranger.
And he never saved the universe like Flash Gordon or Buck Rogers.
In fact, his extraordinary characteristics appear to be his uncanny ability to get in trouble and his immense inability to choose between two extremely attractive girls.
Who is this mere mortal?
Archie Andrews, of course. The All-American Teenager and Riverdale’s favorite son.
As the United States entered World War II in December of 1941, Archie debuted in Pep #22 as a supporting feature. This initial Archie story also features Jughead and Betty.
MLJ Comics published Pep, the arena for its contribution to the superhero genre -- The Shield. Three publishing colleagues formed MLJ. They named the company after their initials -- Maurice Coyne, Louis Silberkleit, and John Goldwater complemented each other with their experience as an accountant, publisher, and reporter/editor respectively.
Artist Bob Montana gave the Archie universe its center. He drew upon his own experiences growing up in Haverhill, Massachusetts.
Bob Montana drew. Vic Bloom wrote. Harry Shorten edited.
Truth be told, though, Montana gave the Archie stories their heart, soul, and ultimate appeal.
In the retrospective book Archie: The First 50 Years, Charles Phillips credits Montana.
A rootless child who loved his high school years, Montana gave more than the statue of The Thinker, the hometown soda shop, and a number of his teenage pals to Riverdale. He gave the strip the emotional strength of his own nostalgia to create an idealized picture of teenage life that we all recognize but none of us quite lived.
Montana and the creative team behind Archie added new characters in the adventures of Riverdale’s red-headed Romeo. Waldo Weatherbee -- Riverdale High School’s beloved, bald, benign principal -- first appeared in Jackpot #5 (Spring 1942). The story contains the mainstay Archie elements of slapstick, Weatherbee’s rotund shape, and Archie’s penchant for getting in hot water with “the Bee.”
Jackpot #5 also introduces, albeit briefly, Reggie Mantle.
Pep #26 (April 1942) introduces rich girl Veronica Lodge and compares her to Egypt’s Cleopatra and Hollywood’s Hedy Lamarr. Although Pep #26 showcases Veronica’s first appearance, Archie #1 (Winter 1942) revisits the origin of Veronica in the story Prom Pranks.
Prom Pranks sets the foundation for a well-known Archie hallmark -- the Archie-Veronica-Betty love triangle.
Where familiar themes provide reliability, stability, and continuity, signs of the times reflect an ever-changing society. They continually challenge Archie writers to pace fads, norms, and popular culture.
In the 1950’s, Archie stories frequently paralleled benchmarks of the rock and roll decade -- hula hoops, sock hops, beatniks.
Celebrities, fictional and real, also enjoy depictions in Archie stories -- Elvis Presley, Fonzie, Tom Cruise.
Social conscience features prominently in one story from the 1970’s -- A Matter of Prejudice. The story sends a powerful message about the dangers of prejudging the views of others. When Veronica explains that some of Archie’s friends are not welcome at her party because they simply don’t fit in, Archie immediately thinks the reference points to Chuck Clayton, a black student at Riverdale High.
In fact, Veronica likes Chuck. She declares, He’s welcome at my house any time he pleases to come.
Jughead, on the other hand, needs to change his slovenly ways for the party. Chuck and Archie tell him that Veronica is prejudiced...against slobs!
Expanding into other media was inevitable for the Archieverse. It occurred almost from the beginning. Archie and the gang found success on a radio program in the 1940’s.
In the late 1960’s and throughout the 1970’s, Archie characters found success in Saturday morning animation.
In 1978, two live-action music and comedy specials on ABC featured the characters. Dennis Bowen plays Archie.
Riverdale High’s 15-year reunion served as the basis for the 1990 NBC tv-movie To Riverdale and Back. Archie returned to Riverdale, reunited with friends, and reignited passions for Betty and Veronica. This time, he’s in Riverdale to stay. But the choice between Veronica and Betty remains undecided.
Some things never change.
The best things never do.
(For an expanded article on Archie, click here.)